In October 2025, RM3P officially launched the Dynamic Incentivization (DI) program element’s mobile app, GoMyWayVA™, designed to help travelers going to, from and through Northern Virginia, plan better trips, avoid delays, and earn rewards for smarter travel decisions.
GoMyWayVA™ brings together real-time travel data, predictive travel times, multimodal trip planning, and personalized rewards, all within one easy-to-use platform. As one of the nation’s first apps to combine all major travel modes including driving, transit, biking, walking, slug lines, and vanpooling into a single trip-planning experience, GoMyWayVA™ gives commuters a true end-to-end picture of their options. The app also provides multimodal and intermodal travel time and cost comparisons, Express Lanes routing with estimated dynamic toll rates, real-time traffic conditions, and current parking availability at designated Park-and-Ride lots. Together, these features represent a set of groundbreaking “firsts” in integrated mobility planning.
The official app launch follows an extensive Pioneer Launch that started February 2025, where early adopters, “Pioneers,” tested the app’s loyalty and challenge features, explored its trip-planning tools, and provided valuable feedback on clarity, usability, and overall experience. Their input directly shaped the app ahead of its public release and helped prepare for the addition of one of its most innovative capabilities: personalized mobility suggestions and Dynamic Incentives that travelers can negotiate in real time.
The Dynamic Incentives feature was the final major feature added before the full launch. When major delays are detected before or during a trip, users receive alert information and Dynamic Incentives that present alternatives such as shifting travel times, changing routes, or choosing different modes. Each choice comes with an incentive in the form of GoMyWayVA™ Coins, redeemable for rewards directly in the app. View the GoMyWayVA™ Dynamic Incentives explainer video.
With its loyalty, challenge, and dynamic incentive features now live, alongside its industry-leading multimodal trip-planning capabilities, GoMyWayVA™ offers a comprehensive, rewarding way for commuters to plan trips and make smarter travel choices across the region. GoMyWayVA™ is available in the Apple App Store and Google Play Store, and more information can be found at www.gomywayva.com.
Stakeholders are encouraged to partner with us in promoting GoMyWayVA™ with their communities. Visit the Partners page to explore opportunities, and for current partners, the outreach toolkit is available to support your messaging efforts.